Site Overview

A leader in the Australian online news and information market smh.com.au continues to transform the way Australians access news.

The Site

A leader in the Australian online news and information market, smh.com.au continues to transform the way Australians access news.

Complementing the traditional strengths in news, business, technology and sport is smh.com.au's rich approach to travel, entertainment and lifestyle information. Our sections burst with opportunities for readers to interact with the brands, including blogs, videos and multimedia features.

Through quality and innovation, smh.com.au delivers an engaged and loyal audience for advertisers.

Key Statistics

Unique Browsers –4,700,837

Page Impressions –3,442,364

Average visits per month – 5

Average session time in minutes -09:50

Engagement - 1 hour 33 minutes

Source: Neilsen Online MI Domestic / Netview August 2009

Audience

Engaged and loyal

smh.com.au is the most frequented news site in Australia and has one of the highest session duration times over 8 minutes

The smh.com.au audience are educated and affluent

51% of the smh.com.au’s audience earns over $50,000 pa
24% of smh.com.au’s audience earn more than $80,000 p.a (250)
72% of smh.com.au’s audience fall within the ABC Socio-economic bracket

Roy Morgan September 2008

Demographic Profile
SEX	Profile	Index
Men	61%	124
Women	39%	76
AGE	Profile	Index
18-24	15%	126
25-34	27%	162
35-49	29%	110
TOTAL 50 and Over	27%	69
50-64	19%	87
65 and Over	7%	45
STATES	Profile	Index
N.S.W.	75%	217
Victoria	7%	30
Queensland	9%	47
REGION	Profile	Index
Capital Cities	77%	124

Socio Economic Profile
INCOME	Profile	Index
$30000 or More	64%	151
$30000 to $39999	7%	78
$40000 to $49999	7%	88
$50000 or More	50%	198
$60000 or More	40%	211
$70000 or More	32%	234
$80000 or More	24%	250
$100000 or More	16%	283
$130000 or more	7%	291
SOCIO-ECONOMIC SCALE	Profile	Index
AB Quintile	53%	264
C Quintile	19%	96
D Quintile	14%	72

Rates

To negotiate your best rates, contact your Sales Executive

For information on Fairfax Digital rates please contact your Account Manager.

Downloads

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Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

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	Fairfax Digital Optimiser
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