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The Advertiser


Brand Overview
Published every Wednesday, the Advertiser is the Illawarra’s leading FREE newspaper distributed weekly to over 99,000 homes. It has been providing the Illawarra region with community news for over 25 years. As a proud arm of the region’s flagship daily The Illawarra Mercury the Advertiser maintains its community feel with the added benefit of being part of an iconic local brand.

It contains three editions the Wollongong Advertiser- targeting the northern suburbs and CBD area, the Shellharbour Advertiser targeting the Shellharbour LGA and a rapidly expanding region in the Illawarra and the Kiama Advertiser catering to the Kiama LGA.

The combined Advertiser boasts the highest readership of any newspaper in the region with over 122,000 readers.

The Illawarra region has a population of over 400,000 people yet there is only one newspaper that successfully reaches the most readers in the region – The Advertiser. The benefits the Advertiser as a FREE community newspaper servicing the Illawarra region include the ability to provide targeted news content and advertising based on the three specific editions or full run advertising to take advantage of the most effective advertising reach.

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With three zoned distribution areas, the Advertiser allows for targeted news and information relevant to specific areas.

The Advertiser is distributed to virtually every home!

Readership

Weekly Readership: 117,000

Source: Roy Morgan Research, March 2009

Circulation

Weekly Circulation: 97,000+

Source: Circulations Audit Bureau, December 2009

Suburbs:

Wollongong Distribution Area

Helensburgh, Stanwell Tops, Stanwell Park, Coalcliff, Clifton, Scarborough, Wombarra, Coledale, Austinmer, Thirroul, Bulli, Woonona, Russell Vale, Bellambi, Corrimal, Tarrawanna, Fernhill, Towradgi, Balgownie, Fairy Meadow, Mt Pleasant, Mt Ousley, North Wollongong, Gwynneville, Keiraville, West Wollongong, Central Wollongong, Coniston, Mangerton, Mt St Thomas, Mt Keira, Figtree, Mt Kembla, Cordeaux Heights, Farmborough Heights, Unanderra

Shellharbour Distribution Area

Cringila, Port Kembla, Warrawong, Lake Heights, Kemblawarra, Berkeley, Brownsville, Dapto, Horsley, West Dapto, Kanahooka, Koonawarra, Primbee, Windang, Lake Illawarra, Mt Warrigal, Warilla, Barrack Heights/Point, Blackbutt, Shellharbour, Oak Flats, Albion Park, Albion Park Rail, Tullimbar, Calderwood

Kiama Distribution Area

Minnamurra, Kiama Downs, Bombo, Kiama, Kiama Heights, Gerringong, Gerroa Download PDF Summary

Audience
Readers of the Advertiser are broad and varied. They cover a wide demographic scale however are all bound by the common interest of belonging to one of the largest regional centres in Australia. These factors combine making the Advertiser to have the highest readership of any newspaper within the region with over 122,000 readers.
Audience
The Advertiser has a captured audience based on the geographical market in which it is distributed primarily between Helensburgh and Gerroa. With a population of over 400,000 in the Illawarra region, the Advertiser has the ability to appeal to a broad range of readers regardless of lifecycle stage. It contains a large penetration of a broad cross-section of people whether married or de facto, young or old, homeowners or tenants and all with a broad interest in the happenings within their local community.
Readership

The Advertiser audience is well catered with the sectionalised approach to the geographic areas throughout the three mastheads. The Wollongong Advertiser caters for the Wollongong to Helensburgh geographical region, the Shellharbour Advertiser caters from Berkeley to Shellharbour in the south and the Kiama Advertiser begins at Minnamurra and covers to Gerroa.

This sectionalised approach gives the audience the benefit of news and advertising content that is targeted specifically in their neighbourhood. The audience is also exposed to high quality journalism with the knowledge that it is distributed free each week.

Other Information
Advertiser Distribution Map & Quantities
Advertiser Media Guide
Circulation

The Advertiser is distributed in three targeted geographical areas: - The Wollongong Advertiser – targeting the Northern and CBD area, The Shellharbour Advertiser – targeting the Shellharbour LGA and The Kiama Advertiser in the Kiama LGA. The Advertiser is circulated each Wednesday to over 98,800+ homes, that’s virtually every home in the region with free and reliable delivery each week.
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates are effective from July 1, 2008. For more details, the rate cards for advertising in the Advertiser are available as PDF files, which can be downloaded to your computer, viewed with Acrobat Reader*, and printed as necessary. Please click on the links at the bottom of the page.

Advertisements will be billed at the rates shown, with position loadings and/or colour loading added on. A GST of 10% will then be added to the total cost of the advertisements. All businesses registered for the GST can claim an input credit for the GST cost component of the advertisement. The GST cost component will be shown separately on your monthly invoice. Actual charging may vary slightly up or down from rates shown, as a result of rounding to comply with current legislation.

Display Rates

Advertisement SizesFull CirculationNorthern OR Southern
CodeSpecificationsPrice (exc.GST)Price (exc.GST)
T84374 x 259.6mm $2,747.43 $1,912.77
T63280 x 194.2mm $1,545.43 $1,075.93
T44186 x 259.6mm $1,373.72 $956.38
T2492 x 259.6mm $686.86 $478.19
T34139 x 259.6mm $1,030.29 $717.29
T1H470 x 259.6mm $576.95 $713.68
T1445 x 259.6mm $343.43 $239.10
T82374 x 128.8mm $1,373.72 $956.38
T81374 x 63.4mm $686.86 $478.19
T61280 x 63.4mm $522.01 $363.42
T41186 x 63.4mm $343.43 $239.10
T31139 x 63.4mm $257.57 $179.32
T43186 x 194.2mm $1,044.01 $726.05
T2392 x 194.2mm $522.01 $363.42
T42186 x 128.8mm $686.86 $478.19
T2292 x 128.8mm $343.43 $239.10
T2192 x 63.4mm $171.71 $119.55
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
Advertiser Rate Card
Advertiser Modular Sizes & Rates
Sections
The Advertiser has a strong commitment to bringing the news of the region to its readers. Not only is news sectionalised into geographic areas and appears in its relevant editions, the Advertiser itself contains regular weekly sections that inform, entertain and stimulate reader interest. With the aim of servicing the community, the Advertiser's sectionalised approach is to ensure that a broad range of reader and advertiser interests are catered for.
To find out more about sections - To find out more aout sections -
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Categories
The Advertiser covers a broad range of categories from News, Sport, Entertainment & Lifestyle, Community Issues and Home. These categories offer the ability to inform and entertain readers with a quality community product that is The Advertiser.

Browse through from our categories below to find which one is most suitable:
Features & Reports
To negotiate your best rates, contact your Sales Executive  
The Advertiser covers an extensive range of topics throughout its regular advertising features. From focuses on the mind and body to children and pets, home improvements and entertainment guides, the Advertiser has it covered. Appealing to a broad range of reader interests, advertising features are editorially supported and allow for a comprehensive look at what's new in products and services across a wide range of topics.

Browse through from our categories below to find which one is most suitable:
Research
To negotiate your best rates, contact your Sales Executive  
Research is a vital part of knowing what the reader wants from its community newspaper. The Advertiser uses the respected Roy Morgan company to survey its readers. Community surveys are released every six months and provide an overview into the demographics of the Advertiser readers, their attitutes, interests and their lifestyles. This data is then used to give advertisers an understanding of the Advertiser reader as well as used to ensure that the reader is being delivered a product that caters to their needs.

Download a range of Research/Attitude Papers for The Advertiser
Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
The Advertiser has two offices in the Illawarra region. The Head Office is located at 21 Auburn Street, Wollongong with a site office located in the southern city of Shellharbour at 4/10-12 College Avenue.

The Advertiser is a regional arm of Fairfax publications and has representation in each state. State contact details can be found below.

To contact the Advertiser for all enquiries please phone (02) 4221 2333 or 1300 304 355.

Address

21 Auburn Street
PO Box 1215 NSW 2500
Phone: 02 4221 2333
Fax: 02 42212 2368

Download

Full Contact List
NSW

Ad Sales Connect
Suite 4, 47a Penrose Street NSW 2066
Phone: (02) 9420 1777
Fax: (02) 9420 1788
Email: jstride@adsalesconnect.com.au
QLD

John Fairfax Group Pty. Ltd.
Level 1, 167 Eagle Street QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Email: thehub@mail.fairfax.com.au
VIC

Cameron Media Sales
Suite G02, 12 Cato Street VIC 3122
Phone: (03) 9822 5188
Fax: (03) 9822 6933
Email: mhealey@camerconmediasales.com
SA

John Fairfax Group Pty. Ltd.
124 Franklin Street SA 5000
Phone: (08) 8212 1212
Fax: (08) 82121210
WA

Fairfax Media Perth
Grd Floor, 40 Kings Park Road WA 6005
Phone: (08) 9481 3171
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au

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