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The Newcastle Herald


Brand Overview
The Newcastle Herald is a tabloid morning newspaper published Monday to Saturday and is the only Newcastle-based newspaper serving the entire Hunter and Central Coast regions, six days a week.
The Newcastle Herald's website www.theherald.com.au is well-known for its excellence in news coverage, strong media content and high user engagement. Not only does theherald.com.au provide a fascinating online experience for our readers, but also allows advertisers the benefit of a more flexible and affordable range of digital advertising solutions.
As the digital age has progressed, theherald.com.au has shown amazing growth. Independent January 2012 statistics report over 294,000* unique browsers visited theherald.com.au to keep informed, viewing over 3.3 million* pages of news, sport and entertainment.
Furthermore, The Newcastle Herald iPhone App offers browsers a highly interactive and engaging experience giving users the opportunity to contribute to the content. It's no secret that more and more people are turning to online for their news fix. Combine these online readers with our current print audience and it's easy to see why the Newcastle Herald is the leading news provider in the Hunter. *source Google Analytics January 2012
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The newspaper has a long affinity and readership involvement with the people of the NSW Hunter Region. Six days a week, The Herald covers local, state, and national news, along with world news, sport and business.
The Herald delivers substantial reach - the latest readership figures were 140,000 on Saturdays and 95,000 Monday to Friday - and is extremely cost effective.
The Herald Classifieds are the only classifieds published six days a week across the region.

Readership

Monday - Friday: 95,000

Saturday: 140,000

Source: Roy Morgan Research, June 2012

Circulation

Monday - Saturday: 42,140

Monday - Friday: 38,789

Saturday: 60,417

Source: Audit Bureau of Circulation, October to December 2012

Suburbs: covering over 31,011 square kilometres and 13 local government areas including Newcastle, Lake Macquarie, Cessnock, Maitland, Port Stephens, Great Lakes, Dungog, Gloucester, Singleton, Muswellbrook, Scone, Merriwa and Murrurundi

Download PDF Summary
Audience
The population of The Hunter region is estimated at 658,608 (2011 census) and the Hunter accounts for approximately 10% of the state's population.
Approximately 55% of the Hunter's population reside in the lower Hunter local government areas of Newcastle and Lake Macquarie. The most populous local government areas in the Hunter region are Lake Macquarie 203.347 persons and Newcastle 457,663 (Census 2011 figures)
Overview
The Herald is a tabloid-format morning newspaper published Monday to Saturday. It is the only Newcastle-based newspaper serving the entire Hunter Region and the Central Coast, six days a week.
Readership

The Herald is the only six-day-a-week local newspaper in the Hunter.

Monday to Friday: 95,000

Saturday: 140,000

Source: Ray Morgan Readership Survey June 2012
Profile
Newcastle Newspapers Media Guide
Newspapers Circulation & Readership
Circulation

Monday - Saturday: 42,140

Monday to Friday: 38,789

Saturday: 60,417

Source: Audit Bureau of Circulation, October - December 2012

Suburbs: covering over 31,011 square kilometres and 13 local government areas including Newcastle, Lake Macquarie, Cessnock, Maitland, Port Stephens, Great Lakes, Dungog, Gloucester, Singleton, Muswellbrook, Scone, Merriwa and Murrurundi
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates effective 1 July 2012
For more details, the rate cards for advertising in The Newcastle Herald are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader*, and printed as necessary. Please click on the links at the bottom of this page.
Display Rates

CodeModular NameSize (D x W)Mon-Friday (ex GST)Mon-Friday (inc GST)Saturday (ex GST)Saturday (inc GST)
Rate per single module$317.53$349.28$389.94$428.93
T88Double Page Spread374 x 549 mm$20,321.49$22,353.64$24,955.66$27,451.23
T84Tabloid Full page374 x 259.6mm$10,160.74$11,176.81$12,477.83$13,725.61
T44Tabloid 1/2 Horizontal186 x 259.6mm$5,080.37$5,588.41$6,238.92$6,862.81
T24Tabloid 1/4 horizontal92 x 259.6mm$2,540.19$2,794.21$3,119.46$3,431.41
T22Tabloid 1/8 page92 x 128.8mm$1,270.09$1,397.10$1,559.73$1,715.70
T12Tabloid 1/2 Strip45 x 128.8mm$635.05$698.56$779.86$857.85
T11Tabloid 1/32 Page45 x 63.4mm$317.53$349.28$389.94$428.93
T14Tabloid 1/8 Strip45 x 259.6mm$1,270.09$1,397.10$1,559.73$1,715.70
T82Tabloid 1/2 Vertical374 x 128.8mm$5,080.37$5,588.41$6,238.92$6,862.81
T81Tabloid 1/4 Vertical374 x 63.4mm$2,540.19$2,794.21$3,119.46$3,431.41
T42Tabloid 1/4 Page186 x 128.8mm$2,540.19$2,794.21$3,119.46$3,431.41
T41Tabloid 1/2 Tower186 x 63.4mm$1,270.09$1,397.10$1,559.73$1,715.70
T21Tabloid 1/16 page92 x 63.4mm$635.05$698.56$779.86$857.85
T34Tabloid 35% Strip139 x 259.6mm$3,810.28$4,191.31$4,679.19$5,147.11
T1H4Tabloid 18% Strip70 x 259.6mm$1,905.14$2,095.65$2,339.59$2,573.55
T31Tabloid 3/8 Tower139 x 63.4mm$952.57$1,047.83$1,169.80$1,286.78
T51Tabloid 5/8 Tower233 x 63.4 mm$1,587.62$1,746.38$1,949.67$2,144.64
T64Tabloid 3/4 Horizontal280 x 259.6mm$7,620.56$8,382.62$9,358.37$10,294.21
T63Tabloid Junior Tabloid280 x 194.2mm$5,715.42$6,286.96$7,018.78$7,720.66
T62Tabloid Double Tower280 x 128.8mm$3,810.28$4,191.31$4,679.19$5,147.11
T61Tabloid 3/4 Tower280 x 63.4mm$1,905.14$2,095.65$2,339.59$2,573.55
T83Tabloid 3/4Vertical374 x 194.2mm$7,620.56$8,382.62$9,358.37$10,294.21
T43Tabloid Block186 x 194.2mm$3,810.28$4,191.31$4,679.19$5,147.11
T23Tabloid 1/2 Block92 x 194.2mm$1,905.14$2,095.65$2,339.59$2,573.55
T32Tabloid 3/8 Double Tower139 x 128.8mm$1,905.14$2,095.65$2,339.59$2,573.55
2011-2012
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
Rate Card
Online Rates
Sections
The Herald has many popular sections that appeal to a broad cross-section of readers. This gives advertisers the choice of speaking to a general audience or targeting their message to specific readership areas.
To find out more about sections - To find out more aout sections -
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Categories
The Herald covers a broad range of categories within its pages daily. From leading local news and comprehensive national and international news, Sport and Business to the informative with employment and education. These are enhanced daily by weekly run of book sections (please see Sections information).

Browse through from our categories below to find which one is most suitable:
Features & Reports
To negotiate your best rates, contact your Sales Executive  
The Newcastle Herald publishes a number of special publications and features throughout the year on many topics including Education, Travel, Entertainment, Home & Living, Careers, Sports and Retail.

The Newcastle Herald also covers an extensive range of topics throughout its regular advertising features.

From features on the mind and body to children and pets, home improvements and entertainment guides, The Herald has it covered.

Appealing to a broad range of reader interests, advertising features are editorially supported and allow for a comprehensive look at what's new in products and services available in a range of topics.

Browse through from our categories below to find which one is most suitable:

Research
To negotiate your best rates, contact your Sales Executive  
For up to date research statistics, please contact us direct on (02) 4979 5000 or the local representative in your state.

Download a range of Research/Attitude Papers for The Newcastle Herald
Contacts
The Newcastle Herald is located at 28-30 Bolton Street, Newcastle.

The Newcastle Herald is a regional arm of Fairfax publications and has representation in each state. State contact details can be found below.

To contact the Newcastle Herald for all enquiries please phone (02) 4979 5000 or 131 696.

Address

28-30 Bolton Street
PO Box 510 NSW 2300
Phone: 02 4979 5000
Fax: 02 4979 5588

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Full Contact List
Sydney

Ad Sales Connect
Suite 4, 47A Penrose Street NSW 2066
Phone: (02) 9420 1777
Fax: (02) 9420 1788
Email: jstride@adsalesconnect.com.au
Brisbane

Fairfax Media
Level 1, 167 Eagle Street, QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Melbourne

Cameron Media Sales
Suite G02, 12 Cato St VIC 3122
Phone: (03) 9822 5188
Fax: (03) 9822 6933
Adelaide

Fairfax Media
124 Franklin Street SA 5000
Phone: (08) 8212 1212
Fax: (08) 8212 1210
Perth

Fairfax Media
Level 1, 40 Kings Park Road WA 6005
Phone: (08) 9481 3171
Fax: (08) 9481 4228

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